Stand Up for the Hooch

2018 Stand Up For The Hooch2018 Stand Up For The Hooch2018 Stand Up For The Hooch2018 Stand Up For The Hooch2018 Stand Up For The HoochStand Up for the Hooch

Stand Up for the Hooch

Stand Up For The Hooch Info:

High Country Outfitters is proud to bring you our "Stand Up for the Hooch" SUP race for the 7th consecutive year! Paddle the famous Chattahoochee River, just minutes from downtown Atlanta.  All ages and ability levels are welcome, and there will be a free kids' race.  First time paddlers are encouraged to participate, and experts will enjoy the chance to experience one of the biggest races in the southeast! Family and friends are welcome to watch from the start at Morgan Falls Overlook Park in Sandy Springs, GA. This year's race will have 2 courses: a 2 mile race and a 6 mile race. All participants will receive a racegift from High Country & Patagonia, lunch tickets, and access to SweetWater Beverages at the after party, located at High Country Outfitters in Buckhead!

This year's Stand Up For The Hooch will benefit the Sandy Springs Recreation and Parks Scholarships.


Morgan Falls Overlook Park
200 Morgan Falls Road
Sandy Springs, GA 30350


10:00 am - 12:00 pm: Flying Fish Board Co Demo

RACE DAY SUNDAY, JUNE 24th Schedule:

7:00 am:     Packet pickup opens
8:15 am:     Packet pickup closes
8:30 am:     Racers meeting
9:00 am:     6 mile SUP race begins
9:10 am:     2 mile race begins
11:00 am:   Kids Race (minimum age of 6, max age of 12)
11:45 am:   Post Race Party and lunch at High Country Outfitters
12:30 pm:   Awards for all age groups


Beginner Race: $45 | Advanced Race: $45

Hotel Info:

Westin | Sonesta

Board Rentals:

High Country is offering our rental boards at a discounted rate on race day! Your rental board will be delivered to the Race Site at 7:30 AM, and picked up at 11:30 AM. Check availability and reserve one NOW, BEFORE you register for the race, so that you know what board size to select during the registration process.



2018 Stand Up For The Hooch

Race Categories:

2016 Stand Up For The Hooch2 Mile Race:

-SUP under 12'6"
-Masters (50+) in each class

6 Mile:

-Masters (50 ) in each class

Kids Race (Minimum Age - 6 Max 12):

- Any style board
- 500 yards race




The following information is required to know before attending the 2018 Stand Up For The Hooch Race on June 24th!


When can I register for the race? How much is it?

A: Registration is at PaddleGuru. There, you will need to create a profile (don't worry, it takes 20 seconds).  Once your profile has been created, you can register for the 7th Annual Stand Up for the Hooch Race.  Online registration will close at 10 pm on June 23rd, 2018. Registration is $45 for either distance.

Where should I stay?

A: The hotel that we recommend is the amazing Westin Hotel in Sandy Springs. Call (770) 395-4028.

How do I know which race to sign up for?

A: If it is your first race, we strongly recommend the recreational course. If you are confident in your paddling abilities, and have no problems paddling 6 miles, hop in the elite race! All you fast paddlers, stay in the elite. No one likes a sand-bagger...  If you are riding a "SUP under 12'6" (also known as a recreational board) we strongly recommend the 2 mile class.

What if there is inclement weather?

A:  The race will go on rain or shine. We will monitor radar for thunder storms. If we must, we will postpone until we have a large enough window to get the races in. SUP racing in the rain is a blast!  :-)  Bring a towel and a change of clothes, just in case.

What should I wear?

A: Anything you would wear when you exercise outside.  Temperatures in June are still comfortable, but may be hot on any given day.  Plan accordingly.  A light colored shirt, with wicking material and comfortable shorts are ideal.  Don't forget sunscreen, hat, and sunglasses with retainers such as Croakies.  If it is your first race, wear something that you don't mind getting wet! Barefoot or low-profile shoes are recommended. Please be careful if you choose to go barefoot. 

What time should I be at the race? Do I need to be at the "Racers Meeting"?

A: All participants need to be at the race site between 7 AM and 8 AM. This is when you will pick up your jersey, race info, and your race #.  After you have done so, please get all of your equipment ready and familiarize yourself with the race site. At 8:30 AM, there is a mandatory "Racers Meeting."  If you miss this meeting, you run the risk of disqualification.  Important info and course updates will be discussed during the meeting. All participants should be on the water and ready to go by 8:55 AM! First race begins promptly at 9 AM. Second race will begin at 9:10 AM.

What and where is The Race Party & Award Ceremony?

A: By popular demand, the after party and award ceremony will take place at our Buckhead Location immediately following the race! We have a bit more freedom in our 6,000 sq ft store, and our large parking lot shaded by a tent (not to mention we have air conditioning...) Lunch will be served starting at 11:30 AM. The Award Ceremony will begin at 12:30 PM. Lets have a big ol' time! High Country will also have special deals on SUP boards and equipment for all who attend! Woohoo!

What is the kids race?

A: This is a short .25 mile course for kids to try. Ages are 6-12 years old. If wind or current is present, the race director may have  to cancel the kids race! This race is free, and all participants must sign up the day of the event between 7 AM and 8 AM. See our "packet/jersey pickup" table that morning. Good luck kiddos!

Do I have to have a PFD (Personal Flotation Device)?

A: Yes. The State of Georgia requires that everyone has a PFD on the board. You do not have to wear it unless you are under the age of 14. All other participants must have one on the board at all times. Failure to do so will result in a fine from the DNR and disqualification from the race.

Do I have to wear a leash?

A: You are not required to wear a leash, but it is strongly encouraged for safety purposes.

I forgot my board/paddle/leash/fin/PFD! Where can I get one?

A: High Country Outfitters in Buckhead is located just 5 miles from the race course, and is a fully stocked SUP shop! We will have everything you need.  The High Country Paddle Shack, located at the Race Site, will be open before and during the race.

Can I bring my dog?

A: Sure!  The dog must be on a leash at all times. Race with your pooch! Makes for great photos! If you are using a High Country rental board, it will be up to our discretion if the dog may be on the board. This is due to various size and behavior.

Is there on-site parking?

A: Yes. Parking is free and is right next to the park. Race volunteers will be there to direct you. If parking fills up, we will have an area for you to drop your board, and you must park in the lower parking lot by The Morgan Falls Dam. A High Country Volunteer will shuttle you to the race site.

Where is the race?

A: Stand Up for the Hooch takes place on the wonderful Chattahoochee River, at Morgan Falls OverlookPark. The address is 200 Morgan Falls Road, Sandy Springs, GA 30350.

Will there be prizes?

A: Yes! Commemorative medals will be awarded to the top 3 paddlers in their respective categories.

Can I register day of?

A: Nope!  Online registration will turn off at 10 PM June 23rd.  There will be NO day-of registration.

How long will the race take me?

A: If it's your first time in the 2 mile recreational race, plan on paddling for 30-45 minutes. Elite paddlers will finish the 6 mile race between 1 hour and 2 hours.  Please bring adequate amounts of water with you during the race.

What is the race course like?

A: Stand Up for the Hooch 2018 is a visually exciting, flat water race with some tight turns and gentle current. Depending on conditions, there could be up to 2mph current, but generally it is flat. Plan on varying conditions! Click below to view the course map


Stand Up for the Hooch


How about food?

A: High Country will provide fruit and water before the race. All participants will receive a "lunch ticket" that gets them lunch (catered by a local restaurant!) at the race party & award ceremony, starting at 12 PM at our Buckhead Location. We will also provide water and refreshments courtesy of our favorite local brewer, SweetWater Brewing.  If you are not participating in the race, you may purchase a meal ticket for $10 at the Race Party.

Will someone take my picture?

A: Oh yeah! We are all about some quality SUP shots! And you should be too! This one of the most visually exciting water sports, and we want you to cherish the race forever. A professional photographer will be in and around the water snapping shots all morning. These photos will be accessible for free via High Country's Facebook page.

I don't have my own board! Can I rent one?

A: Yes! High Country Outfitters rents recreational SUP's, as well as racing SUP's. Check out the next question! 

How much does a rental on race day cost?

A: High Country will give any race participants a killer discount off of their board rental for that day. The board will be delivered and picked up from our new HC Paddleshack Location at the race site. Click here to reserve a board for June 24th.  Here you will see a choice of recreational boards, and race boards! Hurry, as we will run out of equipment. All rentals include an adjustable paddle and personal flotation device. Please go to the HC Paddle Shack to pick up your board between 7 AM and 8 AM.  The Shack is located on the right side of the parking lot. Can't miss it!


Stand Up for the Hooch


I'm not racing, can I volunteer?

A: Yes! We'd love to have you on board to help with pre-race and race-day activities.  It takes a small army to pull off a fabulous event, and we couldn't do it without our beloved volunteers.  All volunteers receive a race t-shirt and lunch!  Sign Up coming soon!

Who can I contact for further questions about the event?

A:  John Sloan, General Manager of High Country Outfitters and Race Director, is available to answer any of your race-related questions.
[email protected], 404-483-0598.
The amazing crew at High Country Outfitters can also be reached at 404-814-0999.

A special thanks to all of our sponsors for helping promote an amazing event!



Thank you to all our sponsors!