What's New At HC

What's New At HC

Don't miss our huge winter sale, going on now at all four locations! Hurry in for deals of up to 50% off on top brands like Arcteryx, Patagonia, True Grit, and so much more!


What's New At HC

This season has been colder than any other, so don't be like this guy (who clearly hasn't heard of High Country). Head to any HC location to get outfitted for all your snowy adventures! We have hats, gloves, ski helmets, snow pants, jackets of all kinds, and so much more, from all the best brands in the industry.


What's New At HC


 While temperatures are steadily dropping, our racks are steadily filling up with cozy, cool weather products. From fleeces to flannels, we've got you covered for all things fall! Here's a sneak preview of some of the hot new items to keep you warm this fall; head to any of our four locations to check out the full spread of new seasonal apparel.

What's New At HC 


What's New At HC


What's New At HC 


What's New At HC


What's New At HC



What's New At HC  

What's New At HC




What's New At HC



Get a jump start on your Father’s Day shopping with our Gift Guide! What kind of dad are you shopping for? Whether your dad is an outdoorsman, an athlete, a style guru, a barbecue king, or somewhere in between, we’ve got you covered this Father’s Day. Check out our gift guide to see what we’re giving our dads this year!

Be sure to check out our Father's Day Sale while you're at it, from June 14th through June 18th!




What's New At HC

If your dad prefers to spend all his free time relishing in the Great Outdoors, check out this list for gift options that will help him squeeze the most out of his outdoor time.

1. Hults Bruk Akka Forester’s Axe ($189)

These handcrafted axes are not only a beautiful conversation piece, but they are incredibly well-made and durable for chopping wood and clearing trails.

2. Jetboil MiniMo ($134.95)

The campers and backpackers of High Country agree that this camp stove is the simplest and best stove that we carry. Jetboil stoves are a full cooking system, meaning you are getting the stove and pot all as one unit.

3. Osprey Stratos 24 ($129.95)

This pack is lightweight, highly ventilated and features panel-loading convenience and organization. Your outdoorsy dad will love this comfortable pack for day hikes and even ultralight backpacking trips.

4. Black Diamond Trail Back 3 Trekking Poles ($79.95)

These highly-adjustable three-section trekking poles are ideal for day hikes or multi-day backpacking adventures.

5. Vasque Sundowner GTX ($219.95)

The Sundowner is often thought of as the boot that Vasque is best known for - a simple, functional, durable hiking boot that retains the look of a traditional leather backpacking boot.

6. Yeti Hopper Two 20 ($299.95)

Whether your dad likes to go fishing, car camping, or just hang out by the lake on a hot day, he’ll be obsessed with the new Hopper Two from Yeti. We also carry this model in a 30 and 40.

7. Shelta Griffin hat ($64.50)

These performance sun hats offer UV protection, breathable fabric, and a perspiration-absorbing mesh liner. The Phoenix is another similar model, with a more streamlined brim.

8. Benchmade MiniGrip Griptillian ($119.95)

A true outdoorsman always carries a good knife! Everyone at our shop agrees that the Benchmade Griptillian family knives are by far and away the best knives around.


The Athlete

What's New At HC

Does your dad love to go running and spend time at the gym? Get him outfitted to work out in style with these sweat-friendly gifts.

1. Hurley Alpha Trainer Solid Shorts ($49.95)

These polyester shorts are made for absolutely any activity, from paddle boarding to running to hitting the gym. They’re moisture wicking for those hot summer days, and feature a hidden back zipper pocket for stashing the necessities while on the go.

2. High Country Race Hat ($24.95)

This hat is super breathable, lightweight and perfect for running. The inner sweatband wicks away moisture and will keep your dad on the go all throughout the heat of summer.

3. Arc’teryx Cormac Crew ($65)

According to Arc’teryx, this tee is made for high output activities in hot weather. For a dad who doesn’t want the Georgia heat to stop him from getting exercise, this shirt makes the perfect gift.

4. Buff UV Buff ($24.95)

These Buffs have built in UV protection and superior moisture wicking performance, and come in a huge variety of colors and patterns. We recommend dunking these bad boys in ice cold water right before (or after!) going for a run on a hot day.

5. Camelback Classic ($59.95)

This is the quintessential pack for biking, running, hiking, and anything else your pops likes to do outside. The air mesh back panel is super breathable for a lightweight and comfortable fit.

6. ON Cloudflow ($139.95)

ON running shoes offer superior cushioning, allowing runners to spend more time on their feet in comfort. They’re breathable, lightweight, and they look incredibly cool.

7. Spibelt ($19.95)

Spibelt zip pouches are low-profile and sleek, but are constructed out of super stretchy elastic so you can easily carry your phone, keys, and any other necessities while out for a run.

8. Costa Fantail Sunglasses ($169)

These sporty shades feature gray lenses, making them perfect for all your dad’s everyday activities as well as his athletic ventures. The lenses are 580P, the “P” meaning that they are made from polycarbonate rather than glass, which means they are much lighter and more durable than glass—perfect for active wear.

The Style Icon

What's New At HC

Let’s face it: you’ll never be as dapper as your dad. He’s got that classically stylish look down pat, and you want to get him a gift that will complement his on-point fashion sense. Don’t worry - we’ve got you covered.

1. Columbia PFG Bonehead Straw Hat ($42)

This classic straw hat will keep the sun off his face while also looking incredibly cool. Better yet, it’s packable so he can take it anywhere without ruining its shape.

2. Yeti Rambler 20 oz ($24.95)

These new colored Ramblers are a whole lot more stylish than the traditional stainless steel color. Keep his iced coffee cold all summer with a new Yeti.

3. Go Forth Goods Hoffman Duffle ($400)

The Hoffman Duffle couldn’t be more timeless. It’s perfect for weekends away or for carry-on luggage, and your dad will turn heads wherever he goes with this bag. Plus, it will last for years—leather like this only gets better with age… kinda like your dad.

4. Sanuk Guide Plus Washed ($64.95)

Sanuk’s claim to fame is having ridiculously comfortable insoles. With a cushy canvas upper and a low profile perfect for summer, he will not have to sacrifice style for comfort with these shoes.

5. Ray Ban Outdoorsman II ($150)

These sunglasses take Aviators to a new level. They incorporate the same iconic features while still remaining totally distinctive, standing out from the rest just like your dad does!

6. Hurley Dri Fit Chino ($59.95)

Any stylish dad knows that wearing shorts that cover your knees is no longer cool. These 19” chinos from Hurley are made with sweat-wicking fabric so he can stay comfortable, dry, and super fly throughout the hot Georgia summer.

7. Blue Ridge Apothecary Whiskey-6 Beard Balm ($19.95)

This beard balm smells incredible, and will keep his beard fresh and smelling lovely. And if your dad doesn’t have a beard, this beard balm will inspire him to grow one ASAP.

8. Go Forth Goods Standard Wallet ($82)

You certainly can’t go wrong with a classic, handmade leather wallet. Better yet, Go Forth Goods leather products are made right in Marietta!

9. Howler Brothers H Bar B Snapshirt - Vintage Floral Mojito ($69)

This short-sleeved button down is perfect for summertime—the whimsical floral print and pearlized snaps work together to brighten the day of the wearer and everyone he comes in contact with.


The Globetrotter

What's New At HC

Is your dad always on the move—traveling for work or exploring distant lands or a mix of the two? Get him ready for adventure with gifts from this list, so he can travel in relaxed comfort while also making the most of his time away.

1. Patagonia Black Hole Wheeled Duffle 40L ($299)

Durable polyester ripstop with weatherproof laminate and a DWR finish make this bag nearly indestructible to cater to all your dad’s traveling adventures. The 40L size makes for a perfect carry-on, but we also carry it in a 70L and 120L.

2. HC Dad Hat ($24.95)

We lovingly call this “The Dad Hat” because it’s just too perfect for dads! He will travel in style with this distressed denim hat, and rep his favorite outdoor store, all along the way.

3. Sea to Summit Garment Mesh Bag ($17.95)

Keeping your suitcase neat and tidy while traveling is an art that’s nearly impossible to master… but these Sea to Summit Garment Bags will take a whole lot of stress out of keeping his suitcase neat. Plus, they help save a ton of space!

4. Sea to Summit Tek Towel large ($27.95)

This microfiber towel is the perfect travel companion. It is ultra absorbent and dries shockingly quick, and it comes in a handy zippered pouch to help your pops stay even more organized on the go.

5. HC ATL Hydroflask 20 oz. ($27.95)

Caffeine is often a necessary ingredient for travel, and these Hydroflask coffee mugs are the perfect vessel. Stainless steel walls keep iced coffee cold for up to 24 hours and hot drinks steaming for up to 6 hours. Stainless steel also prevents flavor transfer between uses, so he can use if for different types of beverages all across his travels.

6. Go Forth Goods Leather Dopp Kit ($124.95)

Dad can store his toiletries in style with this handcrafted Leather Dopp Kit from Go Forth Goods. The best part about this awesome company? They’re located right in Marietta!

7. Exofficio Give-N-Go Travel Underwear ($25.95)

Is it weird to give your dad underwear for Father’s Day? We don’t think so, especially not these amazing quick-drying travel underwear from Exofficio, the masters of travel clothing. They come in boxers, boxer briefs, and briefs.

8. Freely Bamboo Flex Polo ($59.95)

It’s crucial to have a comfortable travel shirt for long plane rides and long stretches in the car. Freefly’s signature bamboo fabric is the absolute softest thing in our store, and these attractive yet comfortable polos make the perfect shirt for traveling.

9. ON Cloud ($119.95)

As we mentioned before, ON shoes are ridiculously comfortable. While they are obviously our first choice for running, we’ve noticed that our staff and customers love ONs as everyday walking shoes. The comfort that these shoes offer make them the ideal travel shoe.

10. Simms Camp Gift Pack ($29.95)

This gift box has Father’s Day written all over it. Complete with a 7-oz flask and a deck of cards, it will make the perfect travel companion for those long journeys.



These amazingly comfortable shoes have just arrived, and we are already totally obsessed with them. And we know your dad will be, too! Be one of the first ever to pick up a pair of Seavees from High Country.

 What's New At HC



Paddleboards make an amazing Father's Day gift, so if you want to really show the utmost your love and appreciation for your pops, check out a couple of our favorite options below.


BOTE Drift Inflatable SUP (From $1249)

 Traveling with a paddle board didn’t seem remotely possible until inflatables came along. The Drift board is like magic—it has a beautiful wood inlay deck and attachment compatibility, and yet it is fully inflatable and compresses down into an easy-to-carry backpack. The ultimate gift for the traveling dad who wants to paddle wherever he goes.

What's New At HC


BOTE HD 12' SUP Board (From $1549)

We highly recommend the 12" HD board for any Dad looking to get on the water! The 12' HD blends the boundary of recreational boards, fishing boards, and race boards, allowing the rider to travel efficiently, and comfortably. Give your athletic dad (or husband!) the ultimate gift of being able to get his exercise on the water.

What's New At HC


QuickBlade Kanaha 90 Paddle ($339.95)

This paddle is shockingly lightweight, due to it’s entirely carbon-fiber construction. It has earned a reputation for it’s strength, durability, and versatility, and it’s our favorite paddle in the shop. For the paddling dad, it will make the perfect gift.

 What's New At HC



What's New At HC

Mother's Day is all about showing your mom (or wife!) how much she's appreciated. Our shops are currently full of options for Mother's Day gifts that will brighten up your mom's summer. We've put together a gift guide of our staff's recommendations based on who the giver is - check out what the sons, daughters, and husbands of High Country would give their #1 lady for Mother's Day.

From the Son

What's New At HC


1. High Country Gift Card

You can never go wrong with the best gift in the world - a gift card to High Country!

2. Yeti Rambler 20 oz ($29.95) *20% off this week only!*

Everyone needs a Yeti Rambler, and your mom can be one of the first to sport these new colors like Seafoam and Tahoe Blue. These new colors are also available in the 30 oz Rambler.

3. Blue Ridge Apothecary Bath Bombs ($4.95)

Your mom will appreciate a chance to relax in a little spa-like treatment with a calming bath bomb from Blue Ridge Apothecary.

4. Liberty Mountain Stainless Nesting Wine Glass ($14.95)

These wine glasses are made for picnics, camping trips, and anywhere else your mom might need some wine on-the-go! The stem unscrews from the cup and the two pieces snap together for easy carrying.

5. Natural Life Gift Bags ($3.95)

No matter which adorable gift idea you choose for mom, package it up in one of these sweet re-usable bags from Natural Life. A present within a present!

6. Natural Life Camp Mug ($14.95)

Send Mom a cute message every day with her morning coffee. We have mugs in a variety of colors and messages, so you can find the perfect one that your mom will love.

7. Blue Ridge Apothecary Soaps ($7.95)

Let Mom pamper herself with sweet-smelling, all-natural soaps from Blue Ridge Apothecary.

8. United by Blue Candle ($14.95)

Scented candles from United by Blue are perfect for a relaxing summer evening. We also carry a larger, 8 oz version.

9. Natural Life Cards ($3.95)

Complement your gift with a whimsical card. We have several styles with sweet messages and unique art, and plenty of space to write your own personalized note, which will mean more to her than anything else.

From the Daughter

What's New At HC


1. Dylan Beach Blossom ($128.95)

This flowy, summery blouse from Dylan evokes a free spirit look, with flowers embroidered on the front and a light and airy fabric perfect for warm days.

2. Sandcloud Aloe Beach Blanket ($47.95)

Blankets from SandCloud are a must-have for summer picnics, days at the lake, or lounging in the backyard.

3. On Cloud Shoes ($119.95)

A new favorite among our staff and customers alike, On Shoes are amazing for running but also make a perfect everyday shoe.

4. Lotus and Luna Bracelets ($19.95)

These beaded bracelets are handcrafted in Thailand by talented female artisans. Lotus and Luna provides these women with fair and consistent employment and the opportunity to work from home.

5. Hobo Lauren Wallet ($110) *30% off this week only!*

You can’t go wrong with a Hobo gift. These leather wallets are large enough to hold all the necessities, while still maintaining a sleek and classic look.

6. Columbia Global Adventure Packable Hat ($29.95) *20% off this week only!*

The sun is shining brighter every day! We have a large selection of wide-brimmed hats that are both stylish and practical, like this Columbia hat that will still retain it's shape after being packed down into a beach bag.

7. Natural Life Prayer Box ($11.95)

Natural Life is a new brand for our store that makes adorable accessories whose purpose is to bring more smiles into one’s everyday life. Prayer Boxes and Bucket List Boxes come with a mini notebook and pencil inside to record happy thoughts throughout the day.

8. OTBT Bee Cave ($124.95)

We are in love with these new shoes from OTBT, and your mom will be too! These stylish and chic heels are also shockingly comfortable—no more losing out on comfort for the sake of fashion.

9. Natural Life Calypso Dish ($14.95)

Add extra cheer to your mom’s space with these decorative dishes that sport sweet little messages. Dish pictured reads “love you to the moon.”

10. Wakami Tassel Necklace ($19.95)

This necklace is both elegant and youthful at the same time. It comes in several color combinations as well as all white (see below).

11. Hobo Fern Bag ($118) *30% off this week only!*

This classic crossbody purse will go with everything. It’s the perfect size for an evening out, when all you need is your phone, wallet, and a few other accessories.

From the Husband

What's New At HC

1. Wakami Tassel Necklace ($19.95)

This necklace is both elegant and youthful at the same time. It also comes in two multi-colored options (see above).

2. Patagonia A/C Button Down ($79) *20% off this week only!*

This shirt can be dressed up for a nice dinner, or worn casually to the beach; no matter how she chooses to wear it, it’s lightweight, comfortable, and the perfect summer shirt.

3. Ray Ban Original Aviator ($200)

Everyone loves a good pair of Aviators, and we are proud to say that we now carry Ray Ban! You’ll have several lens colors to choose from to be sure and match her style.

4. Go Forth Goods Avery Leather Tote Bag ($199.95)

Go Forth Goods makes timeless leather bags that complement any outfit or style. The Avery Tote is sturdy, feminine, and made right here in Marietta.

5. Smith Optics Sidney Sunglasses ($89)

The Sidney shades are at once classic and timeless, and also a little on the wild side (sort of like the special lady, right?).

6. Exofficio Give-N-Go Bikini Brief ($17.95)

These incredibly comfortable undies are perfect for travel, as they can be washed in the sink and dry amazingly fast.

7. Free Fly Bamboo Bikini Brief ($19.95)

We are totally obsessed with Free Fly Apparel; it’s made from bamboo and is probably the softest fabric we carry.

8. Patagonia Atom Sling ($49)

They don’t call it the sling for nothing! This pack is so comfortable and easy, making it the number one choice for travel and day hikes with the family.

9. Yolo 10’6” Original ($1249) *marked down to $1099 this week only!*

Show her how much you appreciate everything she does with the ultimate gift! A new paddle board will make this the best summer yet. The Yolo Original (pictured above in Namaste) is a recreational board ideal for everyday paddling, SUP yoga, and traveling up and down the river. It comes in several different intricate designs; stop by the shop to have a look at the beautiful options!


What's New At HC




Now that our new 2017 boards are here, our shop is absolutely overflowing with summer excitement. We’ve put together a quick overview of some of our staff’s favorite new styles. We carry boards at all our locations, but our Buckhead store has largest selection of new 2017 boards. If you'd like to test a board out before purchasing, you can rent one or take one out for a demo ride, and if you love it, the cost of your rental or demo will be deducted from the board price.


BOTE Flood

What's New At HC

This year, we’ve replaced the BOTE Axiom with the BOTE Flood. It’s strong, stable, and essentially same as the Axiom, but with additional attachment points, the option for a tackle rack, and a much lighter weight. It comes in three styles; from back to front: classic, native and core. The Core style was introduced at the end of last year. Core boards have a full deckpad spanning the entire length of the board, meaning added comfort for SUP yoga and for paddling with your dog or child on board. It's available in 12' or 10'6", priced from $1249 to $1449.



 What's New At HC

The HD from BOTE continues to be a favorite of our staff and customers alike. The HD is a hybrid between a recreational surf style hull and a displacement touring hull, meaning that this board is easy to paddle and stable at the same time. It comes in 5 styles; from front to back: Realtree, Classic, Bugslinger, Native, and Core. It's availble in 12' or 10'6", priced from $1449 to $1799.


YOLO Original

  What's New At HC
The YOLO Original is back with some stunning new artwork! These whimsical designs and soothing colors evoke calm and happy thoughts, perfect for quiet morning yoga sessions on the water. The original is the best all-around SUP board from Yolo; it’s stable, easy to maneuver, and easy to transport. The Original comes in 10'6" ($1249) and 12' ($1295).


YOLO Hammerhead XT

 What's New At HC
The Hammerhead XT from YOLO has everything you want and more. Its thermo-mold construction makes it incredibly durable, but also super lightweight. It has an integrated bumper guard for added protection, comes in several bright new colors, and a brand new feature for 2017 is the LiftSUP handle to make transport even easier. Oh, and did we mention it’s only $799?


BOTE Drift Bugslinger

What's New At HC

Fishing fanatics, listen up! The much-loved Drift from BOTE is now available in a Bugslinger version! Not only can you easily take this inflatable board anywhere with you, making your options truly endless, but the Bugslinger offers additional attachment points for all your gear. $1,249 for the 11'6" board.


Riviera Raceboard

What's New At HC

Riviera Paddlesurf is an entirely new brand for us, and we are stoked to share these amazing boards with you. We carry the Raceboard in 12’6” and 14’, and at only $1449 and $1599 respectively, these are high quality racing boards that won’t break the bank.


What's New At HC