What's New At HC

 What's New At HC

Now that our new 2017 boards are here, our shop is absolutely overflowing with summer excitement. We’ve put together a quick overview of some of our staff’s favorite new styles. We carry boards at all our locations, but our Buckhead store has largest selection of new 2017 boards. If you'd like to test a board out before purchasing, you can rent one or take one out for a demo ride, and if you love it, the cost of your rental or demo will be deducted from the board price.


BOTE Flood

What's New At HC

This year, we’ve replaced the BOTE Axiom with the BOTE Flood. It’s strong, stable, and essentially same as the Axiom, but with additional attachment points, the option for a tackle rack, and a much lighter weight. It comes in three styles; from back to front: classic, native and core. The Core style was introduced at the end of last year. Core boards have a full deckpad spanning the entire length of the board, meaning added comfort for SUP yoga and for paddling with your dog or child on board. It's available in 12' or 10'6", priced from $1249 to $1449.



 What's New At HC

The HD from BOTE continues to be a favorite of our staff and customers alike. The HD is a hybrid between a recreational surf style hull and a displacement touring hull, meaning that this board is easy to paddle and stable at the same time. It comes in 5 styles; from front to back: Realtree, Classic, Bugslinger, Native, and Core. It's availble in 12' or 10'6", priced from $1449 to $1799.


YOLO Original

  What's New At HC
The YOLO Original is back with some stunning new artwork! These whimsical designs and soothing colors evoke calm and happy thoughts, perfect for quiet morning yoga sessions on the water. The original is the best all-around SUP board from Yolo; it’s stable, easy to maneuver, and easy to transport. The Original comes in 10'6" ($1249) and 12' ($1295).


YOLO Hammerhead XT

 What's New At HC
The Hammerhead XT from YOLO has everything you want and more. Its thermo-mold construction makes it incredibly durable, but also super lightweight. It has an integrated bumper guard for added protection, comes in several bright new colors, and a brand new feature for 2017 is the LiftSUP handle to make transport even easier. Oh, and did we mention it’s only $799?


BOTE Drift Bugslinger

What's New At HC

Fishing fanatics, listen up! The much-loved Drift from BOTE is now available in a Bugslinger version! Not only can you easily take this inflatable board anywhere with you, making your options truly endless, but the Bugslinger offers additional attachment points for all your gear. $1,249 for the 11'6" board.


Riviera Raceboard

What's New At HC

Riviera Paddlesurf is an entirely new brand for us, and we are stoked to share these amazing boards with you. We carry the Raceboard in 12’6” and 14’, and at only $1449 and $1599 respectively, these are high quality racing boards that won’t break the bank.


What's New At HC



our fave for spring

Spring is here at High Country Outfitters! Come shop our new 2017 spring apparel and footwear, and get outfitted for spending every day outside. Here's a sneak peak of some of our favorite brands this spring; head to the shop to see it all! We'll see you soon!

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sandcloud new for spring
Sandcloud is a new brand for our shop, and these whimsical blankets have us dreaming about long sunny days on the sand. Hand-loomed Turkish cotton offers incredible comfort, and we have several gorgeous designs to choose from. And the best part - 10% of proceeds are donated to organizations that help marine life.

mk new for spring
Mountain Khaki has always been the go-to men's pant for High Country customers and outdoor enthusiasts.  But what about the ladies?!  We wear pants too, ya know? We are in love with MK’s new spring pieces for women, especially the Hailey line, which is an all new design for the brand.

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chaco new for spring
Our new Chaco styles are in! With all these options, you’re bound to find several pairs you can’t live without. In addition to your tried and true favorites, we are also carrying Chacos with the new Cloud technology, which makes the classic sandals more lightweight and offer a shorter break-in time.

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rayban nnew for spring
We are proud to say that we have added Ray Bans to our lineup of sunglasses! From classics like the Wayfarers, Clubmasters, and Aviators, to more clean cut styles, to the super funky frames, we’ve got options for everyone.

go forth logoGo Forth Good Gift GuideGo Forth Goods is a new brand for us and we are psyched to be introducing their products to you. Hand crafted here in Atlanta, their line of leather goods includes beautiful wallets, hand bags, jar mugs, belts, and duffel bags.

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bote new for spring
We love Bote boards as much as you do, and that’s why we’ve amped up our lineup of boards for 2017. New for this year, we have the Flood and the HD in different variations, as well as the Breeze and Drift inflatables.

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Free Fly Gift Guide

Free Fly Apparel is made with bamboo, making it super light, breathable, moisture-wicking, and shockingly soft. We have apparel for men and women that is perfect for long days out on the water, the trail, or just lounging around.

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howler bros new for spring
Howler Brothers has quickly become one of our most popular brands. This Austin-based company draws inspiration from their love of surfing, fishing, and paddling, and makes fun clothes that are perfect for long days on the boat or long nights around the fire. Come check out the new hats, swim trunks, tees, and much more!


on running logo

On Running Gift GuideON Running is a new brand for our shop, and while these shoes have only been here for a few weeks, they’ve already been flying out the door. They are cushioned for a smooth run or weightless every day wearing, and the entire High Country staff is pretty obsessed with the comfort they offer.

vasque logo
What's New At HC
The Inhaler II is a brand new boot for Vasque, and we’ve got it for men and women. This performance hiking boot is lightweight and breathable, making it a perfect boot for hot weather hiking, while still offering amazing support and superior traction.

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S17 patagonia gift guideYou can’t go wrong with Patagonia, a classic staple brand. New spring apparel from Patagonia is hitting our racks daily, including swim trunks, polo shirts, trucker hats, tanks, and more.

swimline logo new
swimline new
Giant inflatable flamingoes, swans, unicorns, Pegasus, and pizzas from Swimline. Enough said.



The High Country crew is loving the Kula 5!  Thanks to the brains at BOTE paddleboards, we are finally free from square or rectangular coolers. Check out why we are digging the Kula, and how it fits on your BOTE SUP Board.


What's New At HC



What's New At HC 

The Ever so Popular Patagonia Baggie Shorts are in stock!



What's New At HC

Mountain Khaki has always been the go-to men's pant for High Country customers and outdoor enthusiasts.  But what about the ladies?!  We wear pants, too, ya know? High Country now stocks Spring and Summer travel apparel from Mountain Khakis at all 4 locations!


What's New At HC

The Softer Side Of High Country

What's New At HC
We're not all climbing ropes and backpacking boots... women can now find the right outfit for just about any adventure by visiting High Country. From a casual dress for a post-hike brunch to a set of yoga tights for a mid-day flow, and just about everything in between, your local Atlanta outdoor shop now has you covered head to toe! 


Our Favorite Women's brands for Atlanta: Teeki Tights, Onzie, Chaco Sandals, Mountain Khaki, KAVU, Carve Designs and Patagonia.



What's New At HC


Howler Brothers has quickly become the staff favorite at High Country. This laid back company out of Austin, TX, makes versatile clothes that are comfortable at your local watering hole, or on the sand in Costa Rica.  You can find Howler Brothers at all 4 High Country Outfitters locations!

What's New At HC



What's New At HC


Chaco Sandals are a High Country staple.  No journey should ever begin without packing a pair of Chacos in the bag! Below is a sampling of the styles and colors High Country Outfitters has to offer. We stock Chacos at all High Country locations: The Avenue In East Cobb, Buckhead on Roswell Road, Ansley Mall in Midtown and downtown Athens. Stop by and try on a pair!


What's New At HC

What's New At HC

See High Country's Selection of Chaco Sandals Here