Effective Date: February 13, 2026

This Privacy Notice (“Notice”) explains how High Country Outfitters and our affiliates (collectively, “we,” “our,” or “us”) collect, use, and share personal information when you visit or make a purchase from highcountryoutfitters.com(the “Site”) or interact with us through other channels. It also describes your privacy rights and the choices available to you regarding your personal information.

We encourage you to review this Notice regularly to stay informed about our information practices. If you have questions or concerns about this Notice, please contact us at support@highcountryoutfitters.com.

Who This Notice Covers

This Notice applies to personal information we collect:

• Online through the Site, email, or other digital platforms;
• Offline, including at events, pop-ups, or in-store interactions;
• When you interact with our marketing campaigns or loyalty programs.

For residents of certain U.S. states, including California, Colorado, Connecticut, Virginia, and Utah, additional privacy rights may apply. See the “U.S. State Privacy Rights” section below.

Updates to This Notice

We may update this Notice from time to time to reflect changes to our practices, legal requirements, or business operations. When we make material updates, we may post a notice on our homepage or notify you by email.

Personal Information We Collect

Information You Provide to Us

We collect information you provide directly, including:

• Name, billing/shipping address, email, phone number, and payment information;
• Account creation info, profile data, and newsletter sign-ups;
• Loyalty program participation and engagement;
• Communication with customer service via email, chat, or phone;
• Photos, videos, or social media handles you share;
• Optional information for events or promotions, such as dietary requirements, emergency contacts, or fitness information.

Information Collected Automatically

When you access the Site or interact with our services, we automatically collect:

• Device and Usage Info: IP address, browser type, operating system, device type, pages viewed, links clicked, time spent on site, and referring URLs;
• Cookies, Pixels, and Tracking Technologies: We and our partners use cookies, web beacons, pixels, and similar tools for analytics, advertising, and marketing;
• Behavioral Data: Past purchases, browsing history, and interactions with emails or loyalty programs;
• Geolocation Info: Precise location data, if enabled, for personalized content and promotions.

Information from Other Sources

We may also receive information from:

• Third-party social media platforms if you use credentials to log in;
• Analytics and advertising partners;
• Publicly shared content or co-branded promotions;
• Financial institutions if you use installment or co-branded payment programs.

Inferred Information

We may infer information about you based on your interactions with our Site, emails, loyalty programs, and past purchases, such as preferences for certain products or engagement patterns.

How We Use Your Personal Information

We use personal information to:

• Fulfill orders, process payments, and send confirmations, receipts, and shipping updates;
• Administer loyalty programs and communicate rewards, offers, or program updates;
• Improve online and in-store experiences, including personalized recommendations;
• Send marketing communications if you have opted in;
• Detect and prevent fraud, security incidents, or other illegal activity;
• Conduct analytics and trend analysis, including tracking engagement with our Site and marketing campaigns;
• Target ads on other platforms based on interests and past interactions;
• Facilitate contests, promotions, and sweepstakes;
• Comply with legal obligations and protect our rights or property.

Transactional communications (such as order confirmations) may continue even if you opt out of marketing emails.

How We Share Personal Information

We may share your personal information with:

• Service providers for order fulfillment, payment processing, shipping, analytics, fraud prevention, marketing, loyalty programs, or events;
• Interactive Services: Content you share publicly (reviews, photos, wish lists) may be visible to other users;
• Legal or Regulatory Compliance: When required by law or to protect rights and safety;
• Business Transfers: In the event of a merger, acquisition, or sale of assets;
• Co-Branded Promotions or Financial Programs: For financing or event participation, if you opt in;
• Aggregated or De-Identified Data: For analytics or marketing purposes that do not identify you personally.

We do not sell your personal information.

Behavioral Advertising & Analytics

We and our partners use tracking technologies (cookies, pixels, SDKs) to deliver targeted advertising and analyze Site usage. This includes cross-platform ads.

You can opt out of interest-based advertising:

• Facebook/Meta: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Digital Advertising Alliance: http://optout.aboutads.info/

Data Retention & Storage

• We store account and loyalty data while your account is active. After inactivity, we may delete data.
• Transactional and order information is retained for business and legal purposes unless you request deletion.
• Your personal data may be stored or processed on servers outside the U.S., including other locations used by service providers.

U.S. State Privacy Rights

If you reside in certain U.S. states (CA, CO, CT, VA, UT), you have rights including:

• Right to Know: Access personal information we collect, use, or share;
• Right to Delete: Request deletion of personal information;
• Right to Correct: Correct inaccurate info;
• Right to Opt-Out: Opt-out of sale or sharing (we do not sell info, but you can opt out of certain sharing for analytics/ads);
• Non-Discrimination: Exercising rights will not result in service denial.

To exercise these rights, contact support@highcountryoutfitters.com.

Cookies & Do Not Track

• Most browsers accept cookies by default; you can adjust settings to remove or block cookies.
• Disabling cookies may affect Site functionality and personalization.
• We do not respond to “Do Not Track” signals.

Marketing Communications

• Email: You may unsubscribe anytime via the unsubscribe link in emails.
• SMS: If used, standard messaging rates may apply; reply STOP to opt-out.
• Transactional Messages: Order confirmations, shipping info, and account updates will continue even if you unsubscribe from marketing.

Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your personal information. While we strive to secure your data, no system is completely secure.

Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, contact us:

Email: support@highcountryoutfitters.com
Mail: High Country Outfitters, Re: Privacy Compliance Officer, 2125 Hills Ave NW, Atlanta, GA 30318, United States