First High Country Store Opened!
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Learn more →Expanded to 10 Locations
Through the 90s, High Country grew rapidly across the region, bringing quality outdoor gear to mountain communities that had never had access before.
Learn more →Launched Our Online Store
As the internet transformed retail, we were among the first outdoor brands to bring our full catalog online — making it easier than ever to gear up from anywhere.
Learn more →Carbon-Neutral Operations
We committed to protecting the wild places we love — offsetting 100% of our carbon footprint and partnering with conservation organizations across North America.
Learn more →1 Million Customers Served
Four decades of building a community of outdoor enthusiasts — we celebrated our millionth customer and launched a loyalty program to give back to those who keep us going.
Learn more →